From “Daily Deals” to “Local Commerce”–A Case Study of LivingSocial

In 2011, LivingSocial, which is an app offering instant deal from local retailers for hungry consumers, received $176 million from Amazon. At that time, LivingSocial’s CEO, Tim O’Shaughnessy said, “we think we can redefine how people are interacting with one another.” He had two goals for LivingSocial: overtaking Groupon and maximizing his company’s potential to … More From “Daily Deals” to “Local Commerce”–A Case Study of LivingSocial

Know Your Consumers First Before You Want To Launch Something New

The biggest illusion human beings always have is “people love what I love”. So a thing happening really often in our daily life is that marketers believe that their ideas are really awesome and consumers will love it and buy their products. But, in the end, they only find that it’s not true. Fortunately, it’s … More Know Your Consumers First Before You Want To Launch Something New

The Strategic Planning Journey of The World’s Largest Cosmetic Company

L’ Oréal was founded in 1909, by a young chemist called Eugène Schueller. He started his business by selling an innovative hair dye patented by himself. In following few decades, L’ Oréal kept to expand its business in the beauty industry and had become the largest beauty products company in the world by 2013. In 2011, L’ … More The Strategic Planning Journey of The World’s Largest Cosmetic Company

United Airlines Gets In Trouble Again: What Can They Learn From The History?

Yesterday, April 10th, videos posted to Twitter and Facebook which showed a 69-year-old man being dragged violently off a United Airlines plane, evoked hot discussion and massive outrage on social media. The videos taken by other passengers on that flight rapidly went viral. In late night, about 20 hours after the incident, United CEO responded … More United Airlines Gets In Trouble Again: What Can They Learn From The History?

A Good Social Media Strategy Brings A Better Brand Image–Case Study of The Nokia N8 “Push Snowboarding” Campaign

Nokia’s “Push snowboarding” campaign for the N8 smartphone was a good example of social media marketing and consumer insights analysis. Especially in the year 2010, social media marketing was a quite bold and risky choice. … More A Good Social Media Strategy Brings A Better Brand Image–Case Study of The Nokia N8 “Push Snowboarding” Campaign

Lesson From The Four Giants: To Be Innovative, Strategic and Transformative–Case Study of Amazon, Apple, Facebook, and Google

Amazon, Apple, Facebook and Google are the four giants of online marketing. They compete with each other in different sectors. All of them are innovative, strategic and transformative. Each of them has a chance to be the biggest winner among the four. … More Lesson From The Four Giants: To Be Innovative, Strategic and Transformative–Case Study of Amazon, Apple, Facebook, and Google